Affected by the environment,many enterprises in the first half of this year have seen an increase in revenue and no increase in profit, and the new energy vehicle industry has encountered many adverse factors such as the continuous rise in raw material prices and frequent supply chain problems.
Even so, BYD achieved a cumulative sales of 641,400 new energy vehicles in the first half of this year, up 314.9% year on year, and a net profit of 3.595 billion yuan.
In the January-June period of 2022, only 2.6 million NEVs were sold, and BYD, alone, had a market share of 24.7 percent at one point. In the past September, BYD has given the car market a boost, selling 200,973 cars, becoming the first self-owned brand to sell more than 200,000 cars in a single month. Also let a person can not help but sigh, the battery started behind the car enterprise what kind of magic?
"Double lines eat all", the hot line
In fact, the monthly sales of more than 200,000 car enterprises, BYD is not the only record, whether plug-in or pure electric, whether the domestic market or foreign market, BYD can be said to have achieved the "double line", the whole hot.
On the product front, the plug-in hybrid DM model sold 106,032 units, while the pure electric EV model sold 94,941 units, which was basically the same. Just a year ago in September, DM and EV sales were 33,716 and 36,306, respectively, for a monthly total of 79,037. It's amazing to see such a huge improvement in just one year.
The BYD Qin PLUS alone sold 36,058 of its more than 200,000 units in September, representing both the rise of its own brand and an epochal moment.
In fact, throughout the performance of BYD this year, is almost the continuation of last year's all the way up the trend, almost every month can break their own previous monthly sales record. From March, when sales of new energy models broke the 100,000 mark for the first time, BYD has been on a roll. The strong performance of new energy vehicles also prompted BYD to announce that it would officially stop producing fuel cars from March this year and become a new energy vehicle company focusing on pure electric and plug-in hybrid vehicles.
In addition to making steady progress at home, BYD has also made frequent forays into foreign markets, mainly in developed countries such as Japan, Norway and Germany. At the 2022 Paris Auto Show, BYD Han and ATTO 3 (yuan PLUS), with the pre-sale prices of 72,000 euros and 38,000 euros, bid goodbye to the stereotype of "low quality and cheap" Chinese cars in the past, and brought the charm of Chinese design and Chinese manufacture out of China and to the world.
There is no doubt that BYD is being embraced in all directions. Both consumers and the market are showing their support for BYD with practical actions. So what is BYD's appeal? Can attract the crowd's enthusiasm?
Why is BYD so popular?
If a car company receives hot support from consumers, it must be that it meets the core needs of consumers. If it is recognized by the market on top of this, it must be doing something right. Byd is clearly doing more than one thing right.
While BYD's transformation may seem to many to have happened overnight in 2021, the company has actually amassed far more than most people think.
The first is to meet the core needs of consumers.
For consumers, though the present models often gives all kinds of value by a car, but the pursuit of more cost-effective transport cost is always a constant consumer demand, the higher oil prices and travel costs rising today, byd, whether can be oil electricity, fuel consumption is far lower than the average fuel car of DM models, EV models that are safer and more reliable with blade batteries and can be put in place in one step have great advantages in terms of use cost, which naturally attracts a large number of consumers.
On the basis of strong product strength and meeting the core needs of consumers, BYD also complies with the trend of youth in the whole consumer market and keenly captures the characteristics of young consumer groups. It has laid out a series of brand rejuvenation strategies to cultivate the brand identity of young groups. Through Guofeng, e-sports, campus events and other actions, We have created a series of brand communication methods and paths for young groups. Through innovative content co-marketing methods, in line with the new generation of consumer trends, the company has successfully attracted the attention of young users from all circles.
In addition to product, technology and marketing, the jump in service is also the successful password behind BYD's explosive sales growth. Thanks to long-term in-depth observation and exploration in the field of new energy vehicles, BYD's new energy vehicle service far exceeds the industry average level. In addition to the obvious upgrade in the service efficiency of car purchase, car pickup and car delivery, the channel scale, personnel quality, store design and other aspects have been significantly improved compared with Yadi. It is no exaggeration to say that all-round humanized service is becoming another source of power for BYD's future brand and sales.
With EXCELLENT PRODUCT POWER, innovative marketing and more advanced service, BYD IS completing its transformation step by step. In the first nine months of this year, BYD has sold more than 1.15 million vehicles in total. With such momentum, it is completely possible to complete the annual sales target of 1.5 million vehicles in advance, and even be expected to become the first self-owned brand to beat the title of the annual sales champion in the passenger car market.
However, sales may be good, but it does not mean that can be a permanent, BYD's goal, and clearly not only the top domestic sales. But BYD has more work to do if it is to become a true global player.
How to continue to work in the future?
Technology is still the foundation of BYD's future.
The DM-i and blade battery, which are popular in the market, may be the most obvious "sword of heaven" and "dragon knife" of BYD in the field of technology. They allow consumers to enjoy power performance, fuel economy, acceleration and comfort in one car at the same time, and even strongly promote the vigorous development of plug-in and hybrid market. The other has helped BYD gain a foothold in the high-end market by reassuring consumers about the safety of power batteries.
However, no matter how good the weapon, the back also cannot leave the hammer. And the reason why BYD's technologies are invincible is inseparable from BYD's crazy investment in research and development over the years. According to statistics, BYD's R&D investment continued to grow from 2015 to 2018, with a compound growth rate of up to 32.4 percent. Even in the face of the cold winter of the car market in 2019, BYD still did not stop the pace of research and development investment, investment in the year of 5.63 billion yuan, a year-on-year increase of 12.8%. While in the past 2021, BYD generated revenue of 21.61 billion yuan and invested 10.62 billion yuan in research and development, up 24.2 percent year-on-year.
The long-term continuous, large and large-scale R&D investment has created BYD's unique technological base in the field of new energy. The integrity of its industrial chain and the maturity of its technology are far beyond the general level of the industry. From the battery to the motor, electric control to chip, cockpit to intelligence, even the air conditioning assembly, interior trim assembly, air bags, and so on products, byd can achieve produced, and for the ability to control a complete industrial chain, so that byd can in the worldwide shortage of "chip" to stride in the root cause.
On the basis of controlling the complete industrial chain, BYD is also actively driving the development of the whole new energy industry with advanced technology. Technologies that have been proven in BYD products, including vehicular IGBT (insulated gate bipolar transistor) chips, power batteries, motors and electronic control modules, are increasingly being adopted by other automakers. Byd, which has gone faster, is feeding back the whole Chinese new energy vehicle industry with its own strength.

Technology started, technology life BYD, with ten years to grind a sword, with the technology to accumulate this password, won the favor of consumers. And such BYD, not only can break through in the new energy market, will also drive the Chinese manufacturing in the new era to go faster, go better.