Recently, the Ministry of Commerce and 17 other departments issued a Notice on Measures to invigorate automobile circulation and Expand automobile consumption. New energy vehicles are an important direction for the green development and low-carbon transformation of the global automobile industry, as well as a strategic choice for the high-quality development of China's automobile industry. Rural areas have to use the natural advantages of new energy vehicles, expand the application of new energy vehicles in rural areas, can improve the security of the rural traffic, drive the road network, power grids and other infrastructure to upgrade, but the consumer environment is not sound, imperfect marketing network factors, such as huge potential consumption in rural areas has not been effectively.
The Ministry of Industry and Information Technology, the Ministry of Agriculture and Rural Affairs, the Ministry of Commerce and the Administration of Energy have jointly launched the campaign of new-energy vehicles going to the countryside since 2020. In the past two years, 14 special events have been held in Shandong, Jiangsu, Hainan, Sichuan, Yunnan, Chongqing, Hubei, Guangxi and other 8 provinces, and various exhibition and sales activities have been carried out, such as township exhibition tour and store publicity. Local governments have come up with real money subsidy policies, automobile enterprises have launched hundreds of new energy vehicle models in line with the needs of the rural market, the implementation of car price concessions, "three electricity lifetime warranty" and other promotional policies. Charging service enterprises actively accelerate the construction of charging and changing facilities in rural areas. With the joint efforts of all parties concerned, the activities of new energy vehicles going to the countryside have achieved remarkable results and gained widespread recognition from consumers. The cumulative sales of rural models in 2020 and 2021 totaled 1.426 million units, with a year-on-year growth rate significantly higher than the overall level of the industry. This year's campaign was launched in May and the first stop was held in Kunshan, Jiangsu province, on June 17.
In the next step, we will further enrich forms and innovate ideas, continue to organize and carry out good activities of new energy vehicles going to the countryside, and make positive contributions to promoting automobile consumption and supporting industrial development.
First, enrich the forms of activities. More vehicle enterprises will be organized to participate in the activities of going to the countryside to enrich the types of product supply, and enterprises will be organized to increase publicity by using new modes such as online shopping festival, cloud auto show and live car selling.
Second, we will strengthen characteristic services. Encourage automobile enterprises to research and develop models that meet rural scenes and farmers' needs, actively arrange sales outlets and after-sales service stations in counties and townships, accelerate the construction of charging and changing infrastructure, and do a good job in sales and service guarantee.
Third, we will improve product quality. In the quality and safety, low temperature adaptation and other aspects of higher standards, more stringent requirements, guide enterprises to improve product quality, improve service level, establish product image, so that consumers choose happy, buy at ease, use at ease.